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City of Amsterdam
Amsterdam and its surroundings form a thriving environment for business and industry. Since the Golden Age of the Dutch East India Company (VOC) in the 17th century, Amsterdam has been a hub for world trade. It plays a vital role in worldwide logistics. Centrally located in Europe, Amsterdam has developed into an international gateway for intercontinental traffic by air and sea. In addition to Amsterdam Airport Schiphol and the Port of Amsterdam, Amsterdam has the advantage of a wide network of modern infrastructure, including road, rail and water links, as well as super fast data networks. Maintaining its traditional openness to the rest of the world, Amsterdam is an excellent business location, offering a competitive cost to quality ratio, and an outstanding network of professional services designed to assist international businesses.
The Dutch are renowned for their facility with languages. In Amsterdam, a full 80% of the population speaks English fluently and the Amsterdam workforce is equally well stocked with native speakers from other countries. Amsterdam's international character makes it a place where foreign visitors and expatriates feel at home. Amsterdam has a large expatriate community with a wide variety of international schools, associations and social centres. The second largest Japanese community in Europe is present in the Amsterdam Area.
The City of Amsterdam is a city with an exceptional open and international character. A true international metropolis in the heart of Europe, attracting people and organisations from around the world.
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I amsterdam is the motto for the city marketing plans of Amsterdam. The motto is one of the means to present a more robust profile of Amsterdam to internationally active enterprises, business visitors and tourists. The Amsterdam Area intends to underscore and highlight its enterprising, innovative and creative aspects.

